Telco Software Corporate Rebranding: Key to Enabling New Growth Strategies and Long-term Competitiveness

Ron Westfall – Research Director, Global Technology Telecom and Software

Summary Bullets:           

  • In 2018 telco software suppliers Nexign, Optiva, Federos, and Nokia Software are using new brand names to power corporate strategic priorities such as penetrating new geographic regions and executing portfolio makeovers.
  • By using new brand names, telco software vendors demonstrate their strategic commitment to meeting emerging market demands and sustaining long-term competitiveness in a shifting and challenging market landscape.

 

Telco software vendors are constantly adapting new marketing and branding strategies to meet emerging market demands and shifting competitive dynamics. Nexign, Federos, Optiva, and Nokia Software are recent high-profile examples of vendors who are using new corporate namesakes as an integral element in boosting their long-term competitiveness. Continue reading “Telco Software Corporate Rebranding: Key to Enabling New Growth Strategies and Long-term Competitiveness”

AT&T SHAPE 2018: Visions of New Content Creation and Delivery Innovations

Erik Keith – Principal Analyst

Summary Bullets:

  • AT&T SHAPE 2018 preceded AT&T’s federal court win and subsequent closing of its acquisition of Time Warner by just over a week, highlighting AT&T’s confidence that it had the firm legal standing/precedent to move forward.
  • The focus of AT&T SHAPE 2018 was dramatically different from the 2017 version; for 2018, AT&T and partner vendors highlighted how new content will be both created and delivered to its customers.

AT&T’s SHAPE event took place once again in Burbank, California, during the first weekend in June. In some respects, SHAPE 2018 built upon the foundation set at last year’s SHAPE event. As in 2017, the SHAPE 2018 showcased the content and creative assets AT&T would take ownership of (i.e., Warner Brothers Studios) by utilizing the WB campus again, perhaps to reiterate the magnitude, breadth, and depth of the WB assets, both physically and virtually, and the vital role AT&T sees them playing under the AT&T umbrella. AT&T’s own description of SHAPE was of “an immersive event that explores the convergence of technology and entertainment.” Continue reading “AT&T SHAPE 2018: Visions of New Content Creation and Delivery Innovations”

Liberty Media’s Formula 1 OTT Snafus Underscore the Importance of Video Infrastructure

Erik Keith – Principal Analyst

Summary Bullets:

  • Formula 1 debuted its direct-to-consumer, OTT streaming service, F1 TV Pro, at last month’s Spanish Grand Prix. It was a massive, embarrassing failure, with many customers actually unable to watch the live stream of the race itself.
  • Formula 1 owner Liberty Media needs to address any/all issues quickly, to ensure optimal quality of service (QoS) and experience (QoE) for this premium, live broadcast streaming service or face the prospect of losing a high-potential (and high-margin) revenue-generation opportunity.

Formula One (F1) marked the start of its European season this past weekend with the debut of its own direct-to-consumer, over-the-top (OTT) streaming video service, F1 TV Pro. Given F1’s position as the most watched, globally prominent, high-profile motorsport, service quality expectations were quite high. Instead, subscribers were served massive helpings of disappointment, most notably by being unable to watch an actual live stream of the race itself. Sadly, similar problems occurred during F1 TV Pro’s streaming of the next race, at Monaco, which is generally regarded as Formula 1’s marquee event of the year. In response, Formula 1 has set up a help account on Twitter (@F1Help) to address streaming issues. Still, some customers claimed to miss the first eight minutes of the Monaco race; @F1Help’s official post cited a “temporary blip” as the cause. Continue reading “Liberty Media’s Formula 1 OTT Snafus Underscore the Importance of Video Infrastructure”

Lumina’s Funding Announcement: Big SPs Put Their Money Where Their Mouth Is

Emir Halilovic – Principal Analyst

Summary Bullets:

  • Support from AT&T, Verizon, and Rahi Systems is a big thumbs up for both Lumina in particular and hardware-agnostic SDN in general.
  • The fact that Lumina needs external funding to grow shows that growing organically in the SDN business is still difficult.

At its launch last year as Brocade’s networking business spinoff, Lumina Networks’ value proposition focused on building a service-oriented business, catering open-source, hardware-agnostic SDN solutions to telcos and enterprises. Last week’s announcement of the company’s successful $10 million funding round (of which $8 million was from Verizon Ventures) validates this value proposition and underlines the confidence large telcos like AT&T and Verizon have in the company’s solutions and business model. Continue reading “Lumina’s Funding Announcement: Big SPs Put Their Money Where Their Mouth Is”

How 5G Could Kill Distributed Antenna Systems (DAS)

Ed Gubbins – Senior Analyst

Summary Bullets:
• DAS will face steep hurdles in evolving to the 5G era.

• Vendors of distributed small-cell enterprise RAN solutions, once content to aim down-market from DAS, are increasingly aimed at competing with DAS head-on, exploiting DAS’s 5G vulnerabilities.

• However, any threat posed to DAS by 5G is likely to take years to have effect, increasing the long-term uncertainty surrounding these trends.

5G — in its early implementations, at least, aimed at mobile broadband, rather than the Internet of Things (IoT) — will be more evolution than revolution, boosting speeds that were already increasing steadily via advances in LTE technology. But in at least one respect, even 5G mobile broadband promises to do something truly disruptive: It could mean the demise of DAS.

That’s no small matter. Some estimates put the global DAS market well north of $6 billion annually. Walk into any stadium, hospital, shopping mall, or big-box store and make a mobile call; odds are you’re using a DAS, a carrier-neutral network that distributes the signals of multiple operators using shared antennas and other gear so that each operator doesn’t need its own separate in-building network. Continue reading “How 5G Could Kill Distributed Antenna Systems (DAS)”

ZTE’s Forced ‘Hibernation’ Prompts Changes in GlobalData Coverage

John Byrne – Service Director, Global Technology Telecom and Software

Summary Bullets:

  • In light of the U.S. Department of Commerce’s April 15, 2018 activation of the denial order suspending ZTE’s export privileges for seven years, and ZTE’s May 9, 2018 announcement that it has ceased major operating activities, GlobalData has adjusted all its ZTE Company Assessment and Product Assessment rankings to ‘Vulnerable.’
  • If and when ZTE is able to return to normal operations, we will update these reports and ratings accordingly. However, if the U.S. Department of Commerce does not reverse its ruling, ZTE’s ability to continue as a going concern will be jeopardized.

The ongoing, existential threat to ZTE from the stiff sanctions imposed by the U.S. Department of Commerce last month has required GlobalData to revise its product and company rankings across the board to our lowest rating of ‘Vulnerable.’ The revisions affect ZTE assessments across all of our coverage areas, including Mobile Access, Fixed Multimedia Access, Transport & Routing, IP Services Infrastructure, Service Enablement Ecosystem, and Support & Operation Services. In total, we rank ZTE hardware, software, and services offerings in 20 categories. Continue reading “ZTE’s Forced ‘Hibernation’ Prompts Changes in GlobalData Coverage”

U.S. Telecoms Vendors Could Ultimately Be the Biggest Victims of Government Sanctions

John Byrne – Service Director, Global Technology Telecom and Software

Summary Bullets:

  • The U.S. Department of Commerce delivered a stunning blow to Chinese telecoms vendor ZTE, activating a seven-year ban on U.S. firms from exporting any products to the Chinese company.
  • The decision – and possible Chinese countermeasures – could have major repercussions for a number of U.S. companies, highlighting the complex and highly interdependent nature of today’s telecommunications networks.

U.S. trade relations with China continue to sour, with the decision by the U.S. Department of Commerce to issue severe sanctions against ZTE representing the latest salvo. But in the complex, interdependent global supply, the ‘penalty’ sanctions imposed by the U.S. against ZTE could ultimately exact the greatest damage on U.S. vendors. Continue reading “U.S. Telecoms Vendors Could Ultimately Be the Biggest Victims of Government Sanctions”