CES 2014: Consumer Electronics vs. Consumer Experiences

Peter Jarich
Peter Jarich

Summary Bullets:

  • CES 2014 continued the trend of including high-profile participation from players outside the consumer electronics world.
  • This trend is best understood in terms of enabling ‘consumer experiences.’

Last year, when coordinating with colleagues around CES 2013, a few were surprised that I had set aside time to connect with the likes of Alcatel-Lucent, Cisco, and Ericsson.  “They don’t make phones.  They don’t make tablets.  They don’t make TVs.  Sure, Cisco makes set-tops, but why are the other vendors even coming to CES?  I suppose some execs just wanted a free trip to Vegas!”  Okay, in retrospect, I’m probably remembering things in a much more amplified form.  That said, you get the idea.  For a show with ‘consumer electronics’ in the title, it does seem a little strange that vendors traditionally associated with network infrastructure would be exhibiting.

Wait, did I say “exhibiting”?  Scratch that.  Insert “keynoting” in its place.

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