Seemingly for years now, we’ve heard telecom network equipment vendors talk about the need for CSPs to counteract the trend of falling revenue per bit metrics. Like modern day ‘Ghosts of Christmas Future,’ these warnings are accompanied by menacing infographics with scary-sounding names like ‘the scissor chart.’ These charts feature jagged lines depicting an (as yet undefined) point in time where delivering data services becomes a resource-draining burden, rather than a twenty-first century business opportunity.
The problem with these prognostications is that rarely have they been accompanied by concrete plans or solutions which will help operators to solve their problems. Sure, there has been the standard acknowledgment of the ‘network as a differentiator’ and some vague notion of partnering with OTTs, but that is a far cry from putting forth actionable plans that detail how to deal with the chart below. Continue reading “Can Operators Invest in Network Quality to Improve Top Line Performance?”