Telefónica’s End-to-End Digitalization: How Can Suppliers Capitalize on Operator Digital Strategies?

Ron Westfall - Research Director, Service Provider Infrastructure
Ron Westfall – Research Director, Service Provider Infrastructure

Summary Bullets:

  • In September, Telefónica Global CIO Phil Jordan outlined Telefónica’s end-to-end digitalization strategy that focuses on both how it interacts with customers and how it can make internal operations more efficient. The strategy requires digitalization in the front that spans the customer-facing omni-channel spectrum; and digitalization in the back that fundamentally streamlines its organization and operational processes.
  • The Telefónica approach provides a strong checklist of digital transformation demands that OSS/BSS suppliers must meet in order to deepen their operator relationships. Without an end-to-end digital platform offering, OSS/BSS suppliers risk becoming sidelined in operator digital transformation journeys.

At the Amdocs Digital Executive Summit during the 2016 CTIA Super Mobility show, Telefónica Global CIO Phil Jordan provided a view of Telefónica’s end-to-end (E2E) digitalization strategy and vision. Telefónica recognizes that the emerging competitive pressures within the digital services landscape require operators to transform their business models and operations; in other words, ‘do or die.’ For Telefónica, these competitive pressures include growing competition from Google Fiber; satellite TV provider Sky, which plans to offer mobile service in the UK later in 2016 (ironically on Telefónica’s O2 network); other new MVNOs such as Dixons Carphone; OTT substitutes including public WiFi, Skype, and Facebook Messenger; and the evolving digital strategies of traditional telco rivals. This trend has compelled Telefónica to adapt its operational and business processes in order to scale and keep pace with the demand curve of digital customers. Continue reading “Telefónica’s End-to-End Digitalization: How Can Suppliers Capitalize on Operator Digital Strategies?”