Launch of Three New Streaming Services Represents Threat and Opportunity to Broadband Operators

John Byrne – Service Director, Global Technology Telecom and Software

Summary Bullets:

  • Apple, Disney, and Google are all introducing new streaming services in November that are likely to create new levels of network performance challenges for broadband operators due to their use of 4K video and, in the case of Google Stadia, new uplink requirements.
  • Broadband operators should be able to monetize this new network usage in the form of upselling to higher-volume data plans. However, to do so, they will also need to invest in new network technologies to ensure they can stay ahead of demand.

Network operators are bracing for the introduction of a trio of high-profile, well-funded streaming services in November.  The new services are likely to introduce new challenges to network operators already struggling to keep up with growing demand for streaming video services.  This may provide a strong upsell opportunity for network operators, but it may also require a new wave of network investment for operators to stay ahead of the demand curve. Continue reading “Launch of Three New Streaming Services Represents Threat and Opportunity to Broadband Operators”