The Omni-channel Opportunity: How OSS/BSS Suppliers Can Unleash Operator Capabilities

Ron Westfall

Ron Westfall

Summary Bullets:

  • OSS/BSS suppliers need to enlist third parties, such as enterprise and SMBs, to partner on attractive use cases that demonstrate near-term return on investment (ROI) opportunities associated with using digital storefront business rules that aid operators in their drive to manage the omni-channel customer experience and advance their goal of monetizing digital service offerings.
  • Through embedded API incentives, OSS/BSS suppliers can boost operator goals to drive partners to adopt digital storefront business rules that remove technical and business logic barriers in creating consistent omni-channel customer experiences.

Operators are poised to invest more resources in finding ways to differentiate their services further while also streamlining their overall costs in areas such as operational expenditure (OpEx) reduction. Through defining and developing the omni-channel experience of their customers, OSS/BSS suppliers can strengthen the operator potential to drive the overall management of the customer experience. However, accomplishing these twin goals presents distinct barriers for the suppliers and their operator customers. Read more of this post

TM Forum Live! 2015: NFV MANO ‘Thick Lines and Thin Interfaces’

David Snow

David Snow

Summary Bullets:

  • The ETSI NFV MANO model currently suffers from too rigid functional decomposition and too light interface definition; however, there’s plenty of innovation around to help.
  • Vendors shouldn’t be naïve in claiming vIMS multi-vendor interoperability based solely on 3GPP conformance; NFV introduces a very challenging vertical dimension.

One of the main takeaways from our coverage of TM Forum Live! 2015 in sunny Nice earlier this month was around the (im)maturity of the ETSI NFV MANO stack. In short, the ETSI MANO model has been described as having “boxes which are too thick” (defining some functions and omitting others) and “interfaces which are too thin” (lack of implementable interfaces to support multivendor interworking). Read more of this post

NetCracker’s Analyst Day – Part I: Shining a Light on the Cloud and Virtualization Ambitions

Jason Marcheck

Jason Marcheck

Summary Bullets:

  • NetCracker CEO Andrew Feinberg gave a lengthy talk at its analyst conference that was candid, but also shined a light on the challenges that lie ahead for OSS/BSS vendors looking to play a central role in telecom network virtualization.
  • Somewhat under-marketed outside OSS/BSS circles, NetCracker’s relationship with NEC is being positioned as a ‘best-of-breed’ arrangement that results in an ‘end-to-end’ solution which encompasses both the technology and processes needed for successfully adopting SDN and/or NFV.

NetCracker might be best known as an integrated OSS/BSS platform provider, but it is also making its ambitions to be viewed as one of the market’s leading SDN/NFV technology enablers clear. At its recently concluded industry analyst conference (held in Boston from May 13 to 15), the company dedicated the entire first half of its Day 1 sessions to presentations by Andrew Feinberg (NetCracker CEO) and Phil Jordan (Telefonica Global CIO) that focused almost entirely on their respective companies’ goals and ambitions for SDN and NFV.

If you think that seems telling, we’d agree. Read more of this post