My family will back me up on this: If I tell you that, until very recently, I’d never seen a TV commercial for distributed antenna systems (DAS) before, it’s not because I don’t watch much TV.
No, AT&T began airing ads touting its DAS and small-cell deployments this year, as a competitive claim to a higher-quality network. But the tectonic shift that would usher in DAS ads on TV, or (possibly) the term DAS permeating the mainstream lexicon, goes far beyond AT&T. DAS has definitely become a lot more visible in the past year or two. With greater attention these days to densifying networks and penetrating indoor commercial spaces, it would be odd for DAS not to enjoy at least some of the hype being showered upon small cells. Continue reading “Wait, the Hot New Technology Is DAS? Really?”