Summary Bullets:
- Vendor messaging and announcements in the run-up to Mobile World Congress (MWC) has begun.
- Samsung’s messaging – announcing new products and features before MWC – point to its continuing commitment to network infrastructure.
If you’re not a follower of the GSMA’s CMO – Michael O’Hara – on Twitter, you should be; his handle is @jmohara. He is the CMO of the GSMA, after all. If you do follow Michael, however, you saw his tweet from Monday morning in reference to Samsung’s invitations for a press conference at Mobile World Congress (MWC) next month. “And here we go on #mwc15 announcements.” Continue reading “MWC 2015: The Vendor Messaging Has Officially Begun!”