MWC 2015: Who’s Ready to Play MWC Buzzword Bingo?

Ed Gubbins

Ed Gubbins

Summary Bullets:

  • RAN vendors are sure to repeat key buzzwords at MWC, including C-RAN, license-assisted access and 5G.
  • Vendors need to strike the right balance between getting attention and demonstrating credibility.

With Mobile World Congress almost upon us, exhibitors are fine-tuning the messages they plan to emphasize at the show. Trust us, we’ve been having a lot of these conversations lately. For RAN vendors, it can be pretty challenging to craft messages that not only rise above the din of competing announcements, but also attract attention in general at a show where devices and applications often hog the spotlight. Read more of this post