Summary Bullets:
- Overcoming enterprise small-cell obstacles requires changing existing paradigms and business models.
- Some vendors and operators have already begun accepting new business models, but convincing enterprises, venue owners – even some operators – could be tough.
You have to sympathize with enterprise small-cell vendors. Who knows how many months they have dedicated to R&D, product management, standards work, testing, trialing, marketing – all promising operators the prospect of bringing coverage and capacity to a place where a huge portion of human communication begins and ends. And yet, when operators approach enterprises with these innovative solutions, in many cases they’re likely to be met with just four frustrating words: “We’ve already got WiFi.” Continue reading “The Challenge Facing Enterprise Small Cells: Changing Minds”
