Summary Bullets
- Two key themes dominated GENBAND’s Perspectives16: Collaboration (leveraging KANDY) and network transformation.
- Not all of the vendor’s messages fit into those themes, creating some important tensions – but potentially signaling new growth opportunities for GENBAND.
Beyond connecting with customers and playing some golf, user summits are great opportunities to “inspire and inform.” Customers want to get the latest product roadmap details along with the near- and longer-term strategies of any vendor they’re working with. Inspiring presentations, meanwhile, may drive them to innovate their businesses – spending money in the process. If nothing else, inspiring your customers is one way to make sure they feel good about doing business with you. Continue reading “GENBAND Perspectives16: Collaborate or Die”