Summary Bullets:
- A handful of practices are important for making user conferences an appropriate venue to engage with analysts: allowing analyst-customer interaction, developing analyst-specific content, and leveraging the analysts.
- GENBAND executed well on these at Perspectives16, but also provided lessons for other vendors thinking about the same strategy.
Last week, on the way out to GENBAND’s Perspectives16 user conference, I took some time to think about whether or not it makes sense for companies to combine analyst conferences and user conferences – or even just bring analysts to their user summits. You can check out the post here. More than just ask the question, however, I suggested a few tenets of what makes this sort of combination a success. They included: allowing analysts to engage with the customers present; developing some set of content specific to the needs of the analyst community; and creating opportunities for two-way dialogue and for the analysts to share their own insights.
With Perspectives16 in the rearview mirror, it’s only fair to ask: How did GENBAND do? Continue reading “GENBAND Perspectives16: Analysts at User Conferences – How Did They Do? (And What Can We Learn)”