Summary Bullets:
• Comptel and Apttus recently debuted a joint solution built on the Salesforce Communications Industry Framework (SCIF). The solution targets operators adopting cloud-based business-to-consumer (B2C) platforms to meet their emerging digital engagement demands.
• The Comptel/Apttus partnership indicates that SCIF, originally introduced in May, is building the supporting ecosystem it needs to produce innovative cloud-oriented solutions. However, the framework needs to add security and assurance specialists to spur wider operator consideration and adoption.
In October 2016, Comptel and Apttus unveiled a joint B2C solution developed on the new SCIF. The cloud-based framework is designed to help operators improve the customer engagement experience across all their channels by integrating Salesforce into existing operator environments, streamlining the transfer of data between business and consumer applications and between operator OSS and BSS processes.
The Comptel/Apttus solution meets emerging operator B2C application demands such as self-service configuration; real-time network usage tracking; and catalog-to-order flow, orchestration and fulfillment. What competitive advantages can Salesforce, Comptel and Apttus look to generate from their collaboration?