Cisco, THX Introduce New Video Quality Optimization Solutions to Ensure Enhanced End-User Experiences

Erik Keith - Principal Analyst, Fixed Access Infrastructure
Erik Keith – Principal Analyst, Fixed Access Infrastructure

Summary Bullets:

  • Cisco debuted its Infinite Video Platform (IVP) Labs at CES 2017, confirming the trend of top-tier systems vendors in developing comprehensive video quality measurement solutions.
  • THX has teamed with Conviva to deliver an audio and video streaming quality certification program, with the goal of establishing a “universal standard for quality in the streaming world that consumers can trust,” but the prospects for industry-wide acceptance remain uncertain.

With the USD 400 billion global pay-TV/video market as a revenue foundation, and an increasing percentage of pay-TV/video content being delivered in a non-linear fashion, video quality optimization is becoming an increasingly critical issue for both operators and their system vendor suppliers. Optimizing end-user satisfaction – or, more accurately, quality of experience (QoE) and therefore ongoing revenue potential – is the prime directive. Continue reading “Cisco, THX Introduce New Video Quality Optimization Solutions to Ensure Enhanced End-User Experiences”