Liberty Media’s Formula 1 OTT Snafus Underscore the Importance of Video Infrastructure

Erik Keith – Principal Analyst

Summary Bullets:

  • Formula 1 debuted its direct-to-consumer, OTT streaming service, F1 TV Pro, at last month’s Spanish Grand Prix. It was a massive, embarrassing failure, with many customers actually unable to watch the live stream of the race itself.
  • Formula 1 owner Liberty Media needs to address any/all issues quickly, to ensure optimal quality of service (QoS) and experience (QoE) for this premium, live broadcast streaming service or face the prospect of losing a high-potential (and high-margin) revenue-generation opportunity.

Formula One (F1) marked the start of its European season this past weekend with the debut of its own direct-to-consumer, over-the-top (OTT) streaming video service, F1 TV Pro. Given F1’s position as the most watched, globally prominent, high-profile motorsport, service quality expectations were quite high. Instead, subscribers were served massive helpings of disappointment, most notably by being unable to watch an actual live stream of the race itself. Sadly, similar problems occurred during F1 TV Pro’s streaming of the next race, at Monaco, which is generally regarded as Formula 1’s marquee event of the year. In response, Formula 1 has set up a help account on Twitter (@F1Help) to address streaming issues. Still, some customers claimed to miss the first eight minutes of the Monaco race; @F1Help’s official post cited a “temporary blip” as the cause. Continue reading “Liberty Media’s Formula 1 OTT Snafus Underscore the Importance of Video Infrastructure”