Telco Software Corporate Rebranding: Key to Enabling New Growth Strategies and Long-term Competitiveness

Ron Westfall – Research Director, Global Technology Telecom and Software

Summary Bullets:           

  • In 2018 telco software suppliers Nexign, Optiva, Federos, and Nokia Software are using new brand names to power corporate strategic priorities such as penetrating new geographic regions and executing portfolio makeovers.
  • By using new brand names, telco software vendors demonstrate their strategic commitment to meeting emerging market demands and sustaining long-term competitiveness in a shifting and challenging market landscape.

 

Telco software vendors are constantly adapting new marketing and branding strategies to meet emerging market demands and shifting competitive dynamics. Nexign, Federos, Optiva, and Nokia Software are recent high-profile examples of vendors who are using new corporate namesakes as an integral element in boosting their long-term competitiveness. Continue reading “Telco Software Corporate Rebranding: Key to Enabling New Growth Strategies and Long-term Competitiveness”