GSMA to MWC20 Exhibitors: ‘Take It or Leave It’ on COVID-19 Refund Package

John Byrne – Service Director, Global Technology Telecom and Software

Summary Bullets:

  • Since COVID-19 forced the cancellation of its flagship Barcelona event, MWCA exhibitors have been waiting for details on a rebate or refund program.
  • The package announced March 25 provides a cash refund for smaller exhibitors but realistically represents a ‘take it or leave it’ package of rebates toward future events.

Since the GSMA made the difficult decision to cancel its annual conference in Barcelona in February, exhibitors have been awaiting details on the association’s refund package promised by the end of March. Now that offer has been announced, and while cash refunds are being offered for some, the vast majority of exhibitors will need to accept a package of rebates – albeit generous – toward future shows. However, the package looks punitive toward exhibitors that acted responsibly in withdrawing from the conference before it was officially cancelled. Continue reading “GSMA to MWC20 Exhibitors: ‘Take It or Leave It’ on COVID-19 Refund Package”