Summary Bullets:
- Every year, many of our analyses get largely ignored – read many fewer times than the rest. In 2015, the topics of these reports were varied, including: big data, OSS/BSS, branding, video, SDN/NFV solutions and corporate acquisitions.
- In many ways, the least read reports shared common themes with the most read reports. To that end, all include important insights key for telecom vendor and operator success.
Looking at the top-read reports of 2015 (see What Was Hot in 2015: The Technologies, Topics, and Events You Cared About) was an exercise in tracking what was most important in telecom over the last year. It might not be surprising, then, that SDN/NFV, 5G and strategic vendor moves (acquisitions and partnerships) dominated the list. Against that backdrop, it should be surprising that many of the same topics were well represented in a list of our least-read reports. And yet, looking at reports that generated well below average readership (25% or less of the average 2015 report), this is exactly what we found; reports focused on SDN/NFV, 5G, vendor acquisitions…not to mention video solutions, data analytics and back-office evolutions.
The message? Continue reading “What Got Ignored in 2015: The Technologies, Topics, and Events You Overlooked”