- Alcatel-Lucent’s 2013 Technology Symposium kicked off with a focus on Bell Labs innovations.
- For would-be customers, those innovations need to be about supporting today’s products – not just branding.
Where NSN decided to host analysts down in Brazil last month, Alcatel-Lucent’s decision to host its 2013 Technology Symposium in New Jersey at the onset of winter (November 14th and 15th) was just one more sign that these are two very different companies with different messaging agendas. With the Shift Plan in its infancy, Alcatel-Lucent is still very much in an ‘education mode’ around its most recent restructuring. It’s no surprise, then, that it convened a mix of industry analysts, financial analysts and the media; it has a lot of different audiences it needs to educate (convince). Likewise, while NSN made the decision to focus its business narrowly on mobile broadband and CEM, Alcatel-Lucent’s broader focus means that the topics being addressed this week in New Jersey will both overlap with and diverge from the things NSN likes to talk about (at least based on the initial agenda). Continue reading “Alcatel-Lucent Technology Symposium: Day Zero”