- OSS/BSS suppliers are in position to drive innovation of operator loyalty and reward programs.
- Mobile marketing specialists have recently grabbed the marketing spotlight in stimulating operator loyalty program efforts.
Network operators of all types face the constant challenge of maintaining the loyalty of their customers. Reducing customer churn consistently ranks as one of the key challenges operators identify as a top priority that keeps their decision makers up at night. As a result, operators have invested a great deal to incentivize customers and prospects to choose their service including subsidies for mobile devices and discounts for switching operator services. Continue reading “Operator Loyalty Reward Programs: Are OSS/BSS Suppliers Missing a Great Opportunity?”