- OSS/BSS suppliers will use MWC 2014 to highlight how they can support operators in winning the customer experience battle against players such as Apple and Google.
- OSS/BSS suppliers will look to tout the expansion of their portfolios in areas such as mobile optimization to solve major operator pain points related to customer experience.
The high-profile presence of OSS/BSS suppliers at Mobile World Congress yields an additional proof point that the show has become more universal in nature for the telecommunications industry, and not just a mobile show per se. Clearly, mobile platforms, devices and services will exercise ever more influence than before in the evolution of the service enablement ecosystem including operator adoption of OSS/BSS apps. Continue reading “Mobile World Congress 2014: What Operators Should Look For – OSS/BSS”