Software and Services Marketing Circa MWC 2014: Putting a Sexy Spin on Writing New Code

Jason Marcheck

Jason Marcheck

I’m writing this on Valentine’s Day, and as we know, this day is all about the people in your life that you care about.  In the run up to MWC this year, then, the professional and managed services marketing teams at a bunch of major vendors are making the nerds in the dark offices and backrooms feel the love.  I’ve sat in on a number of pre-briefings and webcasts this week, and it is beginning to appear that a key theme at this year’s event is going to be software and services.  In particular, I am willing to bet a box of chocolates and a dozen overpriced roses that software in support of enhanced services offerings is going to dominate the proceedings in many respects. Read more of this post

Mobile World Congress 2014: What Operators Should Look For – LTE-Advanced

Peter Jarich

Peter Jarich

Summary Bullets:

  • With nearly every network vendor gathered in one place, Mobile World Congress represents the best opportunity for operators to track network R&D evolutions
  • As LTE-A moves into a commercial phase, operators need to pay special attention to vendor messaging
  • Regardless of the themes dominating LTE-A messaging, operators need to track platform evolutions, how high-order MIMO will get deployed and the integration of Het Net and small cell messaging

In the run-up to Mobile World Congress, we’ve already seen a good deal of vendor messaging; to get ahead of all the press release noise (and legitimate messaging) that will bombard us in just over a week, vendors are trying to get their launches and strategic initiatives out early.  It’s something we’ve recommended for years.  If nothing else, it provides carriers with an opportunity to plan their MWC time better.  Read more of this post