Measuring Market Share or Assessing Deployability? NFV Increases the Stakes

David Snow
David Snow

Summary Bullets:

  • Market share has always been a blunt instrument in assessing a product’s ‘deployability.’
  • NFV raises the product deployability stakes and the transition to NFV will raise it even more.

One of the occupational hazards of being a Current Analysis analyst is the flak you attract when designating a vendor’s product a ‘leader’ in a particular segment. Sometimes, and usually very shortly afterwards, a company whose product is not given leader status challenges the call, and more often than not, it’s on the basis of better market share. They say, “If we sell more stuff, then we must be better, OK? The market thinks so, even if you don’t.”

This reaction needs unpicking a little, especially in the light of NFV. Continue reading “Measuring Market Share or Assessing Deployability? NFV Increases the Stakes”