Summary Bullets:
• Nokia launched its Intelligent Management Platform for All Connected Things (IMPACT) solution, broadly targeting the emerging IoT market. Nokia is showing early progress integrating key Alcatel-Lucent assets, and now has a solution that yields the company a marketing plan to accentuate competitive differentiation in platform feature areas such as device management scalability.
• Nokia still must further sharpen its investment and channel priorities for the IoT space or risk diluting its IoT portfolio development and marketing objectives.
During the company’s recent 2016 Global Analyst Forum, Nokia unveiled its new IMPACT solution. IMPACT targets burgeoning operator, enterprise, and public sector demand for IoT platforms purpose-designed to manage the onboarding of IoT applications in a secure fashion. The solution includes the updated version of Nokia’s Motive Connected Device Platform designed to deliver lifecycle management for a vast array of IoT, broadband, and home devices. Essentially Nokia acknowledged the platform was available earlier and initiated unified packaging of the multiple assets to sharpen its IoT portfolio and channel messaging. What competitive differentiators and Alcatel-Lucent integration proof points can Nokia use to drive the IMPACT solution further into the IoT service enablement ecosystem? Continue reading “Nokia’s IMPACT Launch: What is the “Impact” on the IoT Market?”