ZTE ZSmart Digital CRM: Does the Solution Offer Anything New or Different?

Ron Westfall - Research Director, Service Provider Infrastructure
Ron Westfall – Research Director, Service Provider Infrastructure

Summary Bullets:

  • ZTE recently unveiled its ZSmart Digital CRM solution, a cloud-based platform targeting operator digital transformation, including the exploration of new business models.
  • The ZSmart Digital CRM solution lacks new, compelling differentiators; as a result, ZTE missed the opportunity to convince operators that it can drive digital transformation and help operators profit from emerging vertical and IoT opportunities.

At its recent ZTEsoft User Summit event, ZTE detailed its new ZSmart Digital customer relationship management (CRM) solution. The solution consists of the following key components:

• Mobile-first self-care apps;
• Omni-channel unified contact center (UCC);
• Analytics-driven social and network insights;
• Catalog-driven sales;
• Operator-centric API ecosystem opportunities; and
• Cloud-based management. Continue reading “ZTE ZSmart Digital CRM: Does the Solution Offer Anything New or Different?”